[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.schikaneder.cz\/v-rusku-bylo-narizeno-aby-poskytl-index-vyhledavani-statnimu-sponzorstvi\/#Article","mainEntityOfPage":"https:\/\/www.schikaneder.cz\/v-rusku-bylo-narizeno-aby-poskytl-index-vyhledavani-statnimu-sponzorstvi\/","headline":"V Rusku bylo na\u0159\u00edzeno, aby poskytl index vyhled\u00e1v\u00e1n\u00ed st\u00e1tn\u00edmu sponzorstv\u00ed","name":"V Rusku bylo na\u0159\u00edzeno, aby poskytl index vyhled\u00e1v\u00e1n\u00ed st\u00e1tn\u00edmu sponzorstv\u00ed","description":"Google m\u00e1 45 procent pod\u00edlu na trhu pro vyhled\u00e1v\u00e1n\u00ed v\u00a0Rusku, co\u017e je druh\u00fd nejv\u011bt\u0161\u00ed pod\u00edl na trhu, na prvn\u00edm m\u00edst\u011b je spole\u010dnost Yandex. Rusk\u00e1 informa\u010dn\u00ed agentura Roskomnadzor \u017e\u00e1d\u00e1 Google a Bing, aby podrobily sv\u00e9 internetov\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed vl\u00e1dn\u00ed cenzu\u0159e. (Yandex tomuto po\u017eadavku ji\u017e \u00fadajn\u011b vyhov\u011bl.) Z\u00e1kon, je\u017e byl v\u00a0Rusku schv\u00e1len","datePublished":"2026-05-23","dateModified":"2026-05-23","author":{"@type":"Person","@id":"https:\/\/www.schikaneder.cz\/author\/#Person","name":"","url":"https:\/\/www.schikaneder.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"schikaneder.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.schikaneder.cz\/v-rusku-bylo-narizeno-aby-poskytl-index-vyhledavani-statnimu-sponzorstvi\/","wordCount":518,"articleBody":"Google m\u00e1 45 procent pod\u00edlu na trhu pro vyhled\u00e1v\u00e1n\u00ed v\u00a0Rusku, co\u017e je druh\u00fd nejv\u011bt\u0161\u00ed pod\u00edl na trhu, na prvn\u00edm m\u00edst\u011b je spole\u010dnost Yandex.Rusk\u00e1 informa\u010dn\u00ed agentura Roskomnadzor \u017e\u00e1d\u00e1 Google a Bing, aby podrobily sv\u00e9 internetov\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed vl\u00e1dn\u00ed cenzu\u0159e. (Yandex tomuto po\u017eadavku ji\u017e \u00fadajn\u011b vyhov\u011bl.) Z\u00e1kon, je\u017e byl v\u00a0Rusku schv\u00e1len minul\u00fd rok, na\u0159izuje, aby byly v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed filtrov\u00e1ny prost\u0159ednictv\u00edm feder\u00e1ln\u00edho informa\u010dn\u00edho syst\u00e9mu (FGIS).Rusko zvy\u0161uje internetovou cenzuru. Tamn\u00ed nov\u011b nastal\u00e1 situace je srovnateln\u00e1 se situac\u00ed v\u00a0\u010c\u00edn\u011b, kde je vy\u017eadov\u00e1no, aby internetov\u00e9 spole\u010dnosti cenzurovaly v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, to m\u00e1 zamezit \u0161\u00ed\u0159en\u00ed ofici\u00e1ln\u011b ne\u017e\u00e1douc\u00edch nebo ohro\u017euj\u00edc\u00edch informac\u00ed. Krom\u011b cenzury v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na internetu, \u010c\u00edna pou\u017e\u00edv\u00e1 internetov\u00e9 a mobiln\u00ed technologie k monitorov\u00e1n\u00ed samotn\u00fdch ob\u010dan\u016f \u010c\u00edny. Nicm\u00e9n\u011b, se nezd\u00e1, \u017ee by Rusko zach\u00e1zelo natolik daleko, \u017ee by pou\u017e\u00edvalo internet jako n\u00e1stroj dom\u00e1c\u00edho dozoru nad sv\u00fdmi ob\u010dany.Pokuty jsou zat\u00edm n\u00edzk\u00e9. V\u00a0prosinci byla Google ud\u011blena pokuta 500\u00a0000 rubl\u016f (co\u017e je m\u00e9n\u011b ne\u017e 8000 dolar\u016f), za to \u017ee nedodr\u017eovalo z\u00e1kon o filtrov\u00e1n\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. S\u00a0takto n\u00edzk\u00fdmi pokutami mohou Google a tak\u00e9 dal\u0161\u00ed spole\u010dnosti potencion\u00e1ln\u011b tento z\u00e1kon ignorovat, a to po neur\u010ditou dobu. Tento probl\u00e9m, neplacen\u00ed st\u00e1tn\u00edch, pokut je jeden z\u00a0d\u016fvod\u016f, pro\u010d EU v\u00a0posledn\u00edch n\u011bkolika letech dramaticky zv\u00fd\u0161ila finan\u010dn\u00ed postihy za nedodr\u017eov\u00e1n\u00ed sv\u00fdch pravidel.Podle zpr\u00e1v, je tak\u00e9 mo\u017en\u00e9, \u017ee Rusko by mohlo podniknout dal\u0161\u00ed kroky, aby zv\u00fd\u0161ilo tlak na spole\u010dnost Google nebo mu dokonce zabr\u00e1nilo v\u00a0dal\u0161\u00edm p\u016fsoben\u00ed v\u00a0zemi. Ov\u0161em d\u00e1 se p\u0159edpokl\u00e1dat, \u017ee takov\u00fdto v\u00fdsledek by Google necht\u011bl.Pod\u00edl rusk\u00e9ho vyhled\u00e1v\u00e1n\u00ed a p\u0159\u00edjmy z\u00a0n\u011bj. Jeden z\u00a0odhad\u016f t\u0159et\u00ed strany o rusk\u00e9m placen\u00e9m vyhled\u00e1v\u00e1n\u00ed spole\u010dnosti Google \u010dinil v\u00a0roce 2017 zhruba 45 miliard rubl\u016f(to je v\u00a0p\u0159epo\u010dtu 681, 3 mili\u00f3n\u016f dolar\u016f). V\u00a0celosv\u011btov\u00e9m m\u011b\u0159\u00edtku spole\u010dnost Google vyk\u00e1zala za minul\u00fd rok p\u0159\u00edjmy z\u00a0reklam za v\u00edce ne\u017e 95 miliard dolar\u016f.Podle StatCounter vypad\u00e1 rusk\u00fd vyhled\u00e1vac\u00ed trh n\u00e1sledovn\u011b:\t\tYandex \u2014 54 %\t\tGoogle \u2014 42 %\t\tMail.ru \u2014 2 %\t\tOthers \u2014 2 %Pro\u010d bychom se o toto t\u00e9ma m\u011bli zaj\u00edmat? Tato cenzura se pou\u017e\u00edv\u00e1 pouze v\u00a0p\u0159\u00edpad\u011b v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na internetu v\u00a0Rusku a spole\u010dnost\u00ed, kter\u00e9 p\u016fsob\u00ed v\u00a0Rusku. Zat\u00edmco je jasn\u00e9, \u017ee tato cenzura m\u00e1 dopad na ty, kte\u0159\u00ed obsah na internetu vytv\u00e1\u0159\u00ed, nen\u00ed \u00fapln\u011b z\u0159ejm\u00e9, jak tato pravidla mohou ovlivnit inzerenty. Nicm\u00e9n\u011b tato pravidla jsou sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho modelu rostouc\u00ed st\u00e1tn\u00ed regulace v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed na internetu (Evropa toto d\u011bl\u00e1 r\u016fzn\u00fdmi zp\u016fsoby), kter\u00e1 by obchodn\u00edci m\u011bli sledovat.                                                                                                                                                                                                                                                                                                                                                                                                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